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August 22 2008

Matt Cutts of Google on Big Site Bans!

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This is an interesting video I found at the seo-space site over at blogspot.  It’s Matt Cutts of Google’s search engine development team talking about their removal or penalization of big sites who break Google’s ethical SEO rules.

One of the common beliefs in the SEO industry is that the big blokes get away with grey hat and black hat techniques without penalty because… well they are big players in their industry.  However according to Google, big names are not immune from penalties for using dubious promotion techniques.  After all Google banned the German BMW website for using blackhat techniques.

The SEO at the German BMW site was fired.  I have a feeling that the SEO was probably compelled to take such action because a manager somewhere in the German division wanted drastically higher results in a short period of time.  It’s possible the SEO was incompetent and used the techniques, ignorant of the potential penalty, but I don’t think an SEO working for a large company would be ignorant of Google penalties.

Anyway, the video!